“Much like the existing #LandBack and #CashBack movements, #DataBack is the rallying cry for taking back what rightfully belongs to Indigenous peoples. On one hand, this movement represents a reaction to extractive practices from oppressive colonial systems that continue to commodify all aspects of life, especially in the digital space. On the other hand, it inspires the rejuvenation of cultures through customs, language, traditions, values and worldviews. ” —Animikii Inc.